DYNO​​​​​​​
Client: Texas Christian University
Role: Graphic, UI & Editorial Designer
Overview:
Developed the brand identity for a hypothetical rock climbing magazine then ensured cross-platform functionality as
it translated it to web across a variety of devices.
Key Responsibilities:
Branding: Developed branding elements to establish a visual identity. This included typography,
color palette and tonal messaging & logo design.
UI Design: Created a visually stimulating landing page that extended the brand identity.
Editorial Design: Determined best page layouts, established grid system and adhered to print specifications around bleed and margin recommendations.
Results: 
A badass rock climbing magazine both in print and web.

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