FleishmanHillard: Youth Kaleidoscope Report
Client: FleishmanHillard UK
Role: Lead Designer, Animator
Role: Lead Designer, Animator
Overview:
Spearheaded the design and development of the "Youth Kaleidoscope" report for FleishmanHillard UK, a comprehensive editorial project aimed at exploring and presenting insights on youth trends. As the Lead Designer, I was responsible for developing the report's visual identity through ideation and presentation of three distinct design concepts, and managing a team while coordinating with our UK office.
Spearheaded the design and development of the "Youth Kaleidoscope" report for FleishmanHillard UK, a comprehensive editorial project aimed at exploring and presenting insights on youth trends. As the Lead Designer, I was responsible for developing the report's visual identity through ideation and presentation of three distinct design concepts, and managing a team while coordinating with our UK office.
Key Responsibilities:
Concept Development: Created and presented three distinct design concepts for the "Youth Kaleidoscope" report, each tailored to effectively convey the report’s key findings and engage its target audience. This involved ideation sessions, sketching, and developing mock-ups to explore different visual directions.
Animation: Animated promotional video celebrating the report's publishing.
Concept Development: Created and presented three distinct design concepts for the "Youth Kaleidoscope" report, each tailored to effectively convey the report’s key findings and engage its target audience. This involved ideation sessions, sketching, and developing mock-ups to explore different visual directions.
Animation: Animated promotional video celebrating the report's publishing.
Visual Identity Creation: Developed the report's visual identity from the ground up, including typography, color schemes, and layout design, ensuring a cohesive and impactful presentation of the content.
Team Leadership: Assembled and led a creative team, overseeing design tasks and ensuring timely execution of all deliverables. Managed deadlines and project milestones, coordinating workflow and maintaining high standards of design quality.
Collaboration with UK Office: Worked closely with the FleishmanHillard UK office, integrating their feedback and collaborating on project requirements to ensure alignment with the report's objectives and client expectations.
Results:
Delivered a visually compelling report that effectively conveyed key insights to internal stakeholders and authentically portrayed the target audience. The report received positive feedback for its engaging presentation and professional execution.I was recognized by FleishmanHillard UK for exceptional leadership and design skills, with commendations for the successful management of the project and effective collaboration across international teams.
Read more at https://fleishmanhillard.com/wp-content/uploads/2023/05/Youth-Kaleidoscope-Report.pdf
Results:
Delivered a visually compelling report that effectively conveyed key insights to internal stakeholders and authentically portrayed the target audience. The report received positive feedback for its engaging presentation and professional execution.I was recognized by FleishmanHillard UK for exceptional leadership and design skills, with commendations for the successful management of the project and effective collaboration across international teams.
Read more at https://fleishmanhillard.com/wp-content/uploads/2023/05/Youth-Kaleidoscope-Report.pdf
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