FRESH
Client: Texas Christian University
Role: Animator, Branding, Creative Director
Role: Animator, Branding, Creative Director
Overview:
Developed the brand identity for a hypothetical counter-culture hair gel & then produced a 20 second advertisement in accordance with my creative direction.
Developed the brand identity for a hypothetical counter-culture hair gel & then produced a 20 second advertisement in accordance with my creative direction.
Key Responsibilities:
Branding: Developed branding elements to establish a visual identity. This included typography,
color palette and tonal messaging & logo design.
Branding: Developed branding elements to establish a visual identity. This included typography,
color palette and tonal messaging & logo design.
Animation: Created a logo animation that seamlessly blended into the client's commercial.
Strategic Thinking: Understanding of how creative work aligns with the business' goals and marketing strategies. This involved thinking about how to position the brand within its dedicated market and target audience.
Results:
A badass commercial.
A badass commercial.
