ItsBiggerThanMe: The Series
Client: Novo Nordisk
Role: Graphic Designer, Creative Strategist
Date: November 2021 - February 2023
Role: Graphic Designer, Creative Strategist
Date: November 2021 - February 2023
Overview:
Led the creative design for Novo Nordisk’s campaign, "Its Bigger Than Me: The Series."
This multifaceted project involved developing and implementing a visual strategy to elevate
the campaign’s impact and engagement. My role spanned across animation, branding, and
content optimization to create a cohesive and compelling series.
Led the creative design for Novo Nordisk’s campaign, "Its Bigger Than Me: The Series."
This multifaceted project involved developing and implementing a visual strategy to elevate
the campaign’s impact and engagement. My role spanned across animation, branding, and
content optimization to create a cohesive and compelling series.
Key Responsibilities:
Animation and Branding: Designed and animated engaging intros for each episode, establishing
a consistent and memorable visual identity for the series. Developed branding elements to ensure
a unified look and feel throughout all content.
Animation and Branding: Designed and animated engaging intros for each episode, establishing
a consistent and memorable visual identity for the series. Developed branding elements to ensure
a unified look and feel throughout all content.
Graphic Design: Created lower thirds and title cards that reinforced the series’ visual identity and
provided clear, informative graphics to support the narrative.
provided clear, informative graphics to support the narrative.
Digital Ads: Designed display ads for web platforms, strategically aligning with the campaign’s goals
to drive traffic and engagement.
to drive traffic and engagement.
Content Strategy: Planned and executed strategies to maximize content usage, including creating
reels and highlights that amplified the series' reach and resonance.
reels and highlights that amplified the series' reach and resonance.
Results:
Delivered a series of visually captivating and strategically designed elements that significantly
boosted audience engagement and campaign effectiveness. The series saw a 11% increase in viewer
interaction and a notable rise in web traffic.
Delivered a series of visually captivating and strategically designed elements that significantly
boosted audience engagement and campaign effectiveness. The series saw a 11% increase in viewer
interaction and a notable rise in web traffic.
Click to enlarge.
