TurnTo: Texas Health & Human Services
Client: State of Texas, Health & Human Services Department
Role: Graphic Designer
Date: November 2021 - February 2023
Role: Graphic Designer
Date: November 2021 - February 2023
Overview:
Designed and assisted the production for a comprehensive public awareness campaign for the Texas Health & Human Services Department. This initiative targeted negative coping mechanisms that resulted from the COVID-19 pandemic through a variety of visual touch-points, including infographics, out-of-home signage and programmatic advertisements.
Designed and assisted the production for a comprehensive public awareness campaign for the Texas Health & Human Services Department. This initiative targeted negative coping mechanisms that resulted from the COVID-19 pandemic through a variety of visual touch-points, including infographics, out-of-home signage and programmatic advertisements.
Key Responsibilities:
Infographics Design: Crafted clear, compelling infographics to convey important health and human services information, ensuring accessibility and engagement for a diverse audience.
Infographics Design: Crafted clear, compelling infographics to convey important health and human services information, ensuring accessibility and engagement for a diverse audience.
Out-of-Home Signage: Designed and produced eye-catching signage for billboards, bus stations, laundromats, and other high-traffic areas, maximizing visibility and impact. During production I assisted in handling vendor specifications for meeting print-ready status on files.
Storyboarding: Helped develop key shots for video scripts and created storyboards.
Programmatic Advertisements: Contributed to the development of programmatic ads, ensuring that digital ads were optimized for various platforms and aligned with campaign goals.
Translation Services: Provided translation services to ensure that all materials were accurately and effectively communicated to non-English speaking audiences, enhancing the campaign’s inclusivity and reach.
Results:
Traditional, non-traditional and digital OOH served 45,178,272 impressions in February and 22,119,016 impressions in January of 2023. Overall, the OOH advertising led to a total of 72,733,464 impressions during the campaign.
"Frozen": 30 Second Video (Story Boarding)
